Marketing mix strategy in developing country Essay

Marketing mix strategy in developing country - Essay Example Marketing mix strategy determinants can be identified in relation to the four dimensions of price, place, promotion and product. In this section, emphasis will be laid on factors or determinants that impose considerable influences on the success potentials of Vodafone’s marketing strategies when penetrating Afghanistan. While these strategies need to be linked with the market trends and the consumer buying behaviour, there are many factors those might impose considerable effects on organisational efficiency to persuade target customers and successfully accomplish their marketing goals. It is to be noted in this regard that marketing mix strategies developed by organisation (Smith & Taylor, 2004). When deciding upon strategies related to product in Afghanistan, customer needs shall play a major role as a key determinant to its success. As the effectiveness of products offered depend on its efficiency to suffice consumer needs, which again influences on the factors associated with consumer behaviour and correspondingly, to customer satisfaction and organisational success, it becomes crucial for any company to pay due attention to the same when penetrating a foreign country. It is worth mentioning in this context that each target market deciphers a considerable difference from other market segments in terms of their product needs, which makes it more crucial for Vodafone to understand the customer demands in Afghanistan irrespective of its experiences in the home country (Avlonitis & Gounaris, 1997). Notably, as Afghanistan is currently in a developing state, major development and change have been witnessed within the consumer needs in effect of globalisation. Subsequently, the younger generation and the industrial sectors within the country have been observed as getting highly influenced by the western culture, owing to which, Vodafone can

Issiue surronding whistle blowing Essay Example | Topics and Well Written Essays - 1250 words

Issiue surronding whistle blowing - Essay Example We will look at four separate cases, two corporate, and two public sectors or government. A whistleblower can be defined as a person who reveals the wrongdoing within and organization to the public or to those in positions of authority (Whistleblower). The importance of whistleblowers is relatively easy to see especially since the not so recent events of Worldcom and Enron destroyed tens of thousands of lives and ended with billions of lost revenues. According to Lilanthi Ravishankar a researcher with Santa Clara University, â€Å"When Time magazine editors named WorldCom's Cynthia Cooper and Enron's Sherron Watkins two of their People of the Year for 2002; they were acknowledging the importance of internal whistleblowers† (Ravishankar). These were two of the most well-known of the corporate world’s whistleblowing events. These are followed by two of the highest profile public sector whistleblowing events with drastic differences in the public arena. Worldcom’s C ynthia Cooper stated in a 2002 interview with Time magazine, â€Å"It was easy to empathize with the investors. WorldCom was the only Fortune 500 Company headquartered in Mississippi. My parents had invested in the stock† (Ripley). This brings up the first of the ethical dilemmas that exists for whistleblowers, how their stance to tell the truth will affect their families. While this is a serious dilemma Cynthia Cooper later stated that she realized it was her only choice, she realized far more people would be hurt if she did not come forward. Her family while being important was the lesser of the two problems and she was forced to choose the greater good. While the loss to her family was great is it easier to make the decision when it is someone else’s future and loss at stake, the next whistleblower was personally affected by her whistleblowing. Sherron Watkins the publicly acclaimed â€Å"whistleblower† who also made Times person of the week was quoted as say ing, "Has Enron become a risky place to work? For those of us who didn't get rich over the last few years, can we afford to stay?" (Pellegrini). This brings out another issue of whistleblowing, personal loss; the individual committing the whistleblowing or what seems to others like whistleblowing is surely committing personal career suicide, or are they? While to some this question may seem to be something that cannot be brought up and would be â€Å"easy† to ignore. However, for this woman who had clawed her way to a very high position in a nation where very few women make it to this position of authority the mere thought of losing something she had spent her entire adult life gaining may seem difficult. What would each of us do here, it would be difficult for myself in the same situation. Personal loss seems like it may be easier to handle than social ridicule as the next whistleblower has experienced personally. In the public arena there are a few very high profile cases o f whistleblowing, one in particular that involved a president. President Bill Clinton’s lurid affair with Monica Lewinski was brought to light by one of the more infamous whistleblowers of our time, Linda Tripp. Unfortunately for Linda Tripp instead of acclaim she received the public service send off for those who tell secrets, she was summarily fired and has found it almost impossible to gain employment. This brings to light another ethical dilemma or issue with whistleblowing, while it is a good thing that she did, the public’

Human Resources Essay Example for Free

Human Resources Essay Human Resource Policies Assessing personnel needs HR must be approachable if an employee seeks advice regarding employment Recruiting personnel   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Recruitment must be objective and has to meet the standards of the company Screening personnel Applicants must be screened in an objective manner and test their aptitude for the job Selecting and hiring personnel   Upon selection, the hired applicants will be more than qualified for the job applied for Orienting new employees to the organization   Newly-hired employees are oriented by the company guided by its mission and vision Deciding compensation issues Compensation and other benefits should be discussed upon signing the contract. Benefits and Compensation Basic Salary   Ã‚  Ã‚  Ã‚  Ã‚   The monthly wages that an employee must received due to work rendered. Night Differential   Ã‚  Ã‚  Ã‚  Ã‚   An employee who works from 10pm until 6am will get a 30% of his basic salary Fringe Benefit   Ã‚  Ã‚  Ã‚  Ã‚   Employees should be   complemented with the following: housing, group insurance (health, dental, life etc.), income protection, retirement benefits,daycare, tuition reimbursement, sick leave, vacation (paid and non-paid), social security, profit sharing, funding of education, and other specialized benefits.   Ã‚  Ã‚  Ã‚   Employee awards Prolific   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   An employee is award because he works more than is required. Efficiency   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   An employee is awarded because of his work ethic and objectivity Resourcefulness   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     An employee is rawwarded due to his ability to find alternatives for the betterment of the job Customer Satisfaction It is always a company standard to treat a client in a proper manner, so as to make an increase in sales. Such award given to the employee makes him a role model for other employees. Innovative An employee is given this award because he strives for progress Salesmanship An employee makes a transaction beyond his quota, sales of the company would increase and will give the company and the manufacturer a boost on their public relations. Citation: The Art of Motivation: An Incentive Industry Primer

Socio-Cultural Factors in Banking Adverts

Socio-Cultural Factors in Banking Adverts This paper formulates a foundation using various variables to gauge advertising in ethical respect. It describes ethics as a way of formulating a certain behavior accentuating fairness in all deals regarding personal and external environments. The argument that has been raised in this research was whether ethical advertising is followed by Consumer banking institutes while advertising credit cards or not. Its effects on the consumer perception and the limitations under which the consumer perceives them are shown light upon. In the theoretical framework the factors that might influence ethical advertising are stated namely legal, social, environmental, personal/individual, situational, social, economic and consumer trend. The research was conducted in 5 banks in Lahore, through survey method. Questionnaires were floated amongst a sample size of 30 professionals related to the field of advertising in each banking institute. Once the date was collected and referred through facts from th e conducted interviews it was found out that all the above mentioned independent variable indeed did affect the dependant variable of ethical advertising. Introduction to Advertising The two basic functions of advertising are to inform and to persuade. It can be defined as a form of communication used to influence a certain target audience to purchase products, services or ideas. Advertising has diversified to being personal as well as a non personal way of approaching an audience. It has evolved into various types covering indoor and outdoor advertising. The major ways of deliverance are newspapers, magazines, television, radio, billboards or direct mail (internet). Advertising is no longer restricted to commercials promoting products or services, it has advanced to deliver public service adverting, on behalf of various institutions, programs and causes and also political advertising in the interests of parties and candidates. Advertising is a complex process which differs for various audiences from form to form conveying information to keep them indulged. However cultures and standards of living differ from person to person or country to country and so does advertising. This holds true as far as ethical aspect is concerned too, something that maybe considered ethical in one community might not be the same for another, for example advertising alcohol. Background The advertising business first discussed the need for a professional code of ethics in the years from 1900 to 1917, often called the Progressive Era. During that period individual practitioners in the Midwest formed the first national advertising organization, the Associated Advertising Clubs of America, for the explicit purpose of making the business a profession. What is the difference between unethical and ethical advertising? Unethical advertising uses falsehood to deceive the public, while ethical advertising us truth to deceive the public. Vilhjalmur Stefansson, anthropologist (1870-1962). Ethical advertising is such a vast terminology that it cannot be defined in a definite statement. One of the key issues here is that ethical is a subjective term- what is ethical to one person may not be to another. Moreover the concept of what is ethical is not fixed- for example it used to be thought ethical to advertise cigarettes but not condoms, however these days the position has completely reversed. In actuality ethical is not an absolute term and the word ethics, strictly speaking merely means the moral code by which someone decides right from wrong and is therefore highly personal. The term ethical has acquired a specific meaning over the recent past. When the word ethical is used it usually means an activity that does no harm. For example the term ethical advertising implies that money will not be invested in those advertisements that cause harm to people, animals or the environment. In this sense ethics really come down to respect for the world and the consequences of ones actions. Every advertisement should be prepared with a due sense of social responsibility and should conform to the principles of fair competition, as generally accepted in business. All the advertising should be legal, decent, honest and truthful. Decency Advertisements should not contain statements or visual presentations which offend prevailing standards of decency. Honesty Advertising should be framed such that it does not abuse the trust of consumers or exploit their lack of experience or knowledge. Social Responsibility Advertisements should not condone any form of discrimination, including that based upon race, national origin, religion, sex or age nor should they undermine human dignity. Advertisements should not appear to disregard or incite violence or unlawful behavior. Truthful presentation Advertisements should not contain any statement or visual presentation which directly or by implication, omission, ambiguity or exaggerated claim is likely to mislead the consumer in particular with regard to: The value of the product and the total price actually to be paid Delivery, exchange, return, repair and maintenance Terms or guarantee Copyright and industrial property right Social aspects of advertising Advertising as a part of the firms marketing efforts operates in the society for which it should follow social norms. Key areas of debate regarding society and advertising are: Deception Manipulation Taste Deception: it refers not only to the information content in advertising but may also arise from misplaced emphasis in presentations. Advertising as a whole must not create any sort of misleading impression although every statement, separately considered may be literally truthful. Manipulation: the freedom of choice for consumers is restricted by the power of advertising since doing so can manipulate buyers into making against their will or interest. Manipulations are usually done through emotional appeal. Taste: sometimes ads are offensive, tasteless, irritating, boring and so on. Deceptive Advertising Key area of debate regarding ethics and advertising is the truth in the advertising which involves deception and puffery (commercial exaggeration). Deception: deception exists when an advertisement differs from the reality of the situation and it affects the buying behavior of the consumer Puffery: this takes two general forms the first is the advertisement of opinion about a services quality using terms such as best or greatest. The second form of puffery is an exaggeration extended to a point of outright spoof that is entirely not true. In these case words such as perfect and amazing are regarded as mere puffing. For example the consumer banks advertising credit cards, now these adverts show the attributes that would get the audience to buy it. However certain details like the fact that credit will be putting consumers in heavy debts is held off from the consumer Significance of the Study The significance of our study is to determine the widespread issues regarding ethical advertising in consumer banking relating to credit cards adverts. There are certain ethical codes in our society and this study will help gauge if the banks follow on those codes. The dependent and independent variables defined in this study help establish a relationship between such advertising and the environment in general. It goes on to explain the ethical norms and the degree to which consumers rely on these norms to make their purchasing decisions regarding a commodity or service. Study Objectives Distinctively, our study objective is to identify and develop certain questions and then to find the answers to justify those questions. To study whether ethical codes being followed in general? To study whether consumer banking sector is following the ethical codes. To determine the independent variables of ethical advertising and its effects on morality. To determine whether these variables are interlinked and their combined effect on the organizations environment. How much are consumers relying on ethical norms or perceived consequences in forming a specific ethical judgment about their buying behavior? Theoretical framework ENVIORNMENTAL FACTORS SOCIAL FACTORS LEGAL FACTORS ETHICAL ADVERTISING PROFESSIONAL FACTORS CONSUMER DEMAND ECONOMIC FACTORS PERSONAL AND INDIVIDUAL FACTORS SITUATIONAL FACTORS Variables affecting Ethical Advertising Social factors Environmental factors Professional Environment Situational Environment Legal Environment Personal and Individual Factors Consumer Trends Economic factors Dependent Variable Ethical advertising Independent Variables Social factors Social factors are associated to the values and the beliefs about how a society operates. Regarding the organizational environment, it signals to the characteristics of work in that organization. These characteristics tell us how the employees perform a certain given set of tasks and what factors do they keep in mind while perceiving ethic. This in turn affects the organizational environment that determines what is considered ethical or unethical in performing organizational assignments. Environmental factors Environmental factors include the values and behavior determined by the cultural environment of an institution originating from the moral intentions of the policy makers. Moral intention is the probability of an organization to engage in a certain behavior which tells us about the moral values which determine the basic convictions that underline the conduct and dealing of that organization. Professional factors This deals with the top management policies, the codes of conduct followed by the society in general, the corporate organization in particular. Its the moral reasoning through which they determine whats right and whats wrong. Basically outlining the organizational regulations that determine what is to be regarded as ethical and what not. Situational factors They deal with stages of development of moral values and determinants of moral attitudes. Moral values are the convictions underlying decision making process regarding ethics. Moral attitudes are the result of an evaluation of moral behavior while moral behavior is denoted by action taken. After moral attitudes, moral reasoning results in moral judgments which are decisions regarding whether a certain alternative is morally good or bad. Legal factors Legal factors are of great importance since these are the first barrier that advertising needs to cross in terms to reach its target audience. Legal clearance in other words ensures that the advert is based on principles of ethical conduct and highlights rules and regulations regarding ethical decision making. Personal and individual factors Individual factors are the individual attributes which include personal goals, the motivation, experiences, personality, and demographics. While personal factors are influenced by the company we keep and the social class that we associate with. These factors are linked together via moral perception, knowledge and moral evaluation. Moral perception is when ethical problems are perceived and the amount of knowledge people hold regarding their moral standards. Specific knowledge about these standards then lead to moral evaluation which is the final decision making determining ethical or unethical conduct Consumer Demand (trend) The trend in what the consumer wants and if the offered product is catering to those changing trends, affects the sales of the product immensely. Without d demand, any product, however much advertised will not be able to attract the target market. Economic factors These include the trends in inflation or economic stability and growth that in return affect the buying power and patterns of the consumers. These are the major determinants of demand for a certain product. Research Hypotheses On the basis of theoretical framework the following hypotheses are formulated: H0 : The social factors will not significantly affect ethical advertising H1 : The social factors will significantly affect ethical advertising H0 : The environmental factors will not significantly affect ethical advertising H1 : The environmental factors will significantly affect ethical advertising H0 : The professional environment will not significantly affect ethics in advertising H1 : The professional environment will significantly affect ethics in advertising H0 : The situational factors will not significantly affect ethical advertising H1 : The situational factors will significantly affect ethical advertising H0 : The legal environment will not significantly affect ethical advertising H1 : The legal environment will significantly affect ethical advertising H0 : The personal and individual factors will not significantly affect ethical advertising H1 : The personal and individual factors will significantly affect ethical advertising H0 : The consumer trends will not significantly affect ethical advertising H1 : The consumer trends will significantly affect ethical advertising H0 : The economic factors will not significantly affect ethical advertising H1 : The economic factors will significantly affect ethical advertising LITERATURE REVIEW JudithÂÂ  W.ÂÂ  Spain, in Ethics and Geography -Impact of Geographical Cultural Differences on Students Ethical Decisions, conducts an exploratory survey to determine if there are differences in ethical decisions by business students based upon cultural backgrounds. Students responses to a vignette concerning advertising of cigar products in a variety of different media provided evidence of significant cultural differences between three groups of students from different geographical locations within the United States. This article suggests that the presumption that an individuals ethical beliefs and behaviors do not change after childhood may be in error. In Ethical Dimensions of Advertising Executions, Nebenzuhl and D.Jaffe determined the ethicality of disguised advertising presented to consumers under the assumption that itll gain potential benefits for the organization. For evidential proof a consumer survey was conducted in which exposure to the object message is followed by unaided recall and recognition tests. The results, however, unearthed the fact that conspicuous approach to advertising is not only unethical but also the gains to the sponsors of such advertising could not outweigh the losses to independence and privacy of the large number of consumers exposed. ScottÂÂ  J.ÂÂ  Vitell, in his paper, The effects of culture on ethical decision-making: An application of Hofstedes typology addresses a significant gap in the conceptualization of business ethics within different cultural influences. Though theoretical models of business ethics have recognized the importance of culture in ethical decision-making, few have examined how this influences ethical decision-making. Therefore, this paper develops propositions concerning the influence of various cultural dimensions on ethical decision-making using Hofstedes typology. Over the last decade, the topic of social responsibility and ethics in business has been made the focus of just a few studies, even though existing theoretical models recognize the importance of this factor. Great emphasis is laid on the importance of the role of culture in ethics decision-making identifying cultural factors such as values and customs, religion, law, respect for individuality, national identity and loy alty (or patriotism), and rights of property as influencing ethics. Kennedy and Lawton (1993) in the article Ethics and Services marketing states that marketing lacks an important component for ethical decision making while identifying the conceptual marketing approaches to the field of marketing ethics. This field consists of component such as the inter-organizational variables including professional environment, individual attributes and legal environment. Furthermore, while defining ethical behavior in a broader term a behavioral model of ethical and unethical decision making related to organizations has been presented. It links the inter-organizational relationships and ethics in terms of power, dependence and uncertainty and what effects these inter-organizational factors have on ethics. Ethical advertising: How ethical business is good business practice by Mike Catherall stresses on how any businesses should be accountable, transparent and responsible to their clients, suppliers and employees alike to characterize it as good business practice. He moves on further describing how a business must be true to its word since this acts as the hallmark for good business practice, and consequently ethical business. The article analyzes that in recent years, social-consciousness has become a buzzword, and ethical business practices more lip service than a philosophy. Legislations, regulations and self regulations was information that I came across on the website of Pakistan Advertising association which helped me gauge a few aspects to what really accounts as code of ethics here in Pakistan. The article states that although there is not any one specific law or piece of legislation that encompasses all aspects of advertising, there are codified pieces of legislation and frame wares. These include the Pakistan Advertising Associations (PAA) code of ethics. The article goes on to say that the advertising codes, although generate broad and comprehensive in nature; have suffered from a lack of effective implementation and a new specific focus. The majority of codes with respect to content are based on widely accepted concepts of social and moral decency. The occasionally vague and non specific nature of the regulations has often led to problems, where specific parties or social groupings take it upon themselves to exclude what is moral and what is not . Likewise Wenling Chen and Mei-Chyi Lui (1998) in the article Agency Practitioners Perceptions of Professional Ethics in Taiwan conducted a survey on the advertising practitioners in Taiwan concerning their experiences of ethical challenges at work. The study made use of a semi structured questionnaire which combined both quantitative and qualitative approaches to collect relevant information attempting for satisfying interpretations from the collected data. Among 120 respondents, 67.5 percent admitted that ethical problem was a commonplace at work. According to these respondents, the most frequently mentioned ethical problems area representing unethical products or services, the message of advertisements, agency-client relationship, the creditability of research, under table rebate, and the quality of service. Due to its preliminary nature, the present study should be considered exploratory and descriptive rather than conclusive, with the hope to inspire more research on advertising ethics in Taiwan as well as in other countries in the world. Candy A. Bianco and Susan M. Bosco in their article Ethical issues in credit card solicitation of college students, states how credit card companies aggressively solicit college students, without regard for the consequences of high credit card debt for these customers. The ethical conflict of the sale of easy credit to college students too often results in hazardous outcomes. This paper will investigate the dangers that credit card use presents to the young customer, the unethical manner in which the companies that issue these cards promote their products to this audience, and the role of institutions of higher education. A majority of students are not only using credit unwisely (average balances of over $1000 regardless of who reports the data) but are paying overpriced interest (18%-22%). The credit card companies call this responsible use. They are collecting enough interest and fees to more than cover losses resulting from bankruptcy. They use a variety of marketing techniques to lure college students glitzy MTV type shows, free prizes and gifts, special interest rate offers, and now they can pretend through Educational services to explain to college students why credit cards are important. This Paper investigates current solicitation policies of colleges and universities are also. Bank Credit Cards: Not-Illegal Does Not Equal Ethical by Charles H. Green strongly criticizes banks for deceiving the consumers where credit offerings through credit cards is concerned. The article talks about how for organizational profits the banks not only use unethical advertising as a tool but also neglect the distinction between illegal and unethical. The article goes on to say that most people can intuitively understand the difference between ethical and legal, and between unethical and illegal. Most of us want to live in a society where laws are ultimately derived from a sense of ethics-not the other way around. Just because something is not illegal hardly implies it is ethical. The article Opportunities vs. ethics by White, Phillip D points out how, in the area of fee income, bank marketing officers are being increasingly called upon to do two things the first being to assist the bank in identifying more fee income opportunities while the second states how to help the bank optimize or maximize fee income performance through the refinement of existing pricing strategies. The purpose of this article is to briefly review how bankers involved in marketing analysis and decision making should be aware of arguments and developments regarding potential ethical issues. Ethical standards in advertising: a worldwide perspective by Maria Cecilia talks about a study that was conducted that indicates how close advertisers from all the continents have been from the natural law and other fundamental moral principles. The ethical problems have not been equated with objectivity and the realist approach is appointed as a solution. The paper moves on explaining how there have been comments about the difficult practicability of ethically behaving in the advertising world due to problems faced by private companies, marketing research and advertising agencies, media and government. In many western countries, conflicts between ethical/moral and social/economic values can be observed. Many professionals see themselves disoriented concerning the correct attitude to take when facing the dynamic and diversified possibilities of their advertising campaigns. The objective of the paper was to call the attention of academicians and professionals who deal with advertising and to their responsibility toward the market. The intention is to encourage them to consider the values implicit in the campaigns they develop, guiding them toward the common good, helping them to find a wise and sensible way of acting rather than acquiring ways that misguide and mislead their consumers. Laczniak and Inderrieden (1987) in the article The Influence of stated organizational concern upon ethical decision making did the experimental study and evaluated the influence of stated organizational concern for ethical conduct upon employee behavior at managerial levels. A sample was tested on scenarios suggesting illegal conduct and others suggesting only unethical behavior. Only in the case of suggested illegal behavior tempered by high organizational concern were managers influenced by organizational policy to modify the morality of their actions. However the responses to the illegal scenarios were significantly more ethical than the reactions given to the unethical (but not illegal) situations. This particular study adopts an in-basket framework in order to investigate the influence of various levels of organizational sanctions upon ethical decision making. Methodology The methodology I will implement has two aspects and is going to be based on survey strategy: Questionnaires will cover the general trends in responses from the bankers also keeping in mind to structure them to be able to gauge some consumer trends. Interviews, of the bankers, will further help evaluate results gathered from the questionnaires The sample for this research will be the banks that offer consumer banking I will attempt to cover as many banks as I can since credit card issuance is foreign to none keeping in mind the growing trend. The sampling frame would be all the banks in Lahore City. The sample size would be 30 people from consumer banking sector involved in advertising credit card facility. The Research Study would start off from the questionnaire and thereafter statistical measures will be applied on the results to obtain analysis by using computer software SPSS. Analysis Q1. Do you think that the ethical codes of advertising are being followed? Q2. Do you think that the government is concerned with the censorship of advertisement through different mediums? HYPOTHSIS: H0- The legal factors will not significantly affect ethical advertising H1- The legal factors will significantly affect ethical advertising Analysis We know from the data analyzed using SPSS that our degree of freedom is 28 and I have supposed the confidence interval 95% (0.95), hence using the T-Table and determining the T-critical value against Degree of Freedom 28 and Confidence Interval of 95% (0.95), the value comes out to be 2.048, which is less than the T-stat of 4. 436. Since this proves my T-stat to be greater than my T-critical, the H0- The legal factors will not significantly affect ethical advertising is rejected. Q3. Has your business increased over the recent years in credit card financing? HYPOTHSIS H0- The consumer demand trends will not significantly affect ethical advertising H1- The consumer demand trends will significantly affect ethical advertising Analysis We know from the data analyzed using SPSS that our degree of freedom is 28 and I have supposed the confidence interval 95% (0.95), hence using the T-Table and determining the T-critical value against Degree of Freedom 28 and Confidence Interval of 95% (0.95), the value comes out to be 2.048, which is less than the T-stat of 4.254. Since this proves my T-stat to be greater than my T-critical, the H0- The consumer demand trends will not significantly affect ethical advertising, is rejected. Q4. Do you think that the rules and regulations of the bank affect moral reasoning determining the ethical behavior of advertising? HYPOTHSIS H0- The professional factors will not significantly affect ethical advertising H1- The professional factors will significantly affect ethical advertising Analysis We know from the data analyzed using SPSS that our degree of freedom is 28 and I have supposed the confidence interval 95% (0.95), hence using the T-Table and determining the T-critical value against Degree of Freedom 28 and Confidence Interval of 95% (0.95), the value comes out to be 2.048, which is less than the T-stat of 5.737. Since this proves my T-stat to be greater than my T-critical, the H0- The professional factors will not significantly affect ethical advertising, is rejected. Q.5 The culture of a bank determines the behavior of employees regarding corporate social responsibility. HYPOTHSIS H0- The environmental factors will not significantly affect ethical advertising H1- The environmental factors will significantly affect ethical advertising Analysis We know from the data analyzed using SPSS that our degree of freedom is 28 and I have supposed the confidence interval 95% (0.95), hence using the T-Table and determining the T-critical value against Degree of Freedom 28 and Confidence Interval of 95% (0.95), the value comes out to be 2.048, which is less than the T-stat of 6.343. Since this proves my T-stat to be greater than my T-critical, the H0- The environmental factors will not significantly affect ethical advertising, is rejected. Q.6 Do you think economic factors are a major determinant for the demand of your product (credit cards)? HYPOTHSIS H0- The economic factors will not significantly affect ethical advertising H1- The economic factors will significantly affect ethical advertising Analysis We know from the data analyzed using SPSS that our degree of freedom is 28 and I have supposed the confidence interval 95% (0.95), hence using the T-Table and determining the T-critical value against Degree of Freedom 28 and Confidence Interval of 95% (0.95), the value comes out to be 2.048, which is less than the T-stat of 5.125. Since this proves my T-stat to be greater than my T-critical, the H0- The economic factors will not significantly affect ethical advertising, is rejected. Q.7 Corporate social responsibility is an important factor in ethical advertising HYPOTHSIS H0- The social factors will not significantly affect ethical advertising H1- The social factors will significantly affect ethical advertising Analysis We know from the data analyzed using SPSS that our degree of freedom is 28 and I have supposed the confidence interval 95% (0.95), hence using the T-Table and determining the T-critical value against Degree of Freedom 28 and Confidence Interval of 95% (0.95), the value comes out to be 2.048, which is less than the T-stat of 4.938. Since this proves my T-stat to be greater than my T-critical, the H0- social factors will not significantly affect ethical advertising, is rejected. Q.8 Do individual attributes such as personal goals, life experiences and education determine the perception of the consumer regarding advertising? HYPOTHSIS H0- The personal and individual factors will not significantly affect ethical advertising H1- The personal and individual factors will significantly affect ethical advertising Analysis We know from the data analyzed using SPSS that our degree of freedom is 28 and I have supposed the confidence interval 95% (0.95), hence using the T-Table and determining the T-critical value against Degree of Freedom 28 and Confidence Interval of 95% (0.95), the value comes out to be 2.048, which is less than the T-stat of 7.408. Since this proves my T-stat to be greater than my T-critical, the H0- personal and individual factors will not significantly affect ethical advertising, is rejected. Q.9 Does your bank tends to suppress pertinent information about your services from consumers? HYPOTHSIS H0- The situational factors will not significantly affect ethical advertising H1- The situational and individual factors will significantly affect ethical advertising Analysis We know from the data analyzed using SPSS that our degree of freedom is 28 and I have supposed the confidence interval 95% (0.95), hence using the T-Table and determining the T-critical value against Degree of Freedom 28 and Confidence Interval of 95% (0.95), the value comes out to be 2.048, which is less than the T-stat of 8.773. Since

Essay on Satire in Lysistrata -- Lysistrata Essays

Satire in Lysistrata Satire is a literary manner built on wit and humor with a critical attitude directed to human institutions and humanity. A successful satiric play will show certain truths about society and then try to improve upon them. Satire is meant to be constructive rather than destructive. Aristophanes uses satire in Lysistrata to convey many different themes such as war and peace, the struggles of power and class, and the life and death issues that are seen in war. Satire is successfully used and seen in Lysistrata by stereotyping women in general and then the different classes of women as well. Double entendres are seen throughout the play to help add humor to the play. Sex is used as humorous tool but only to covey a deeper theme that consists of war and peace and also of life and death. Aristophanes stereotypes women as bickering, self-centered, unintelligent people in the beginning. They are sex driven and selfish. Lysistrata is upset that the women are late for the very important meeting "Here I've called a meeting to discuss a very important matter, and they're all still fast asleep" (180). Calonice sums up what women are thought to do all day, and also what they represent to their households; "The women! What could they ever do that was any use? Sitting at home putting flowers in their hair, putting on cosmetics and saffron gowns and Cimberian see-through shifts, with slippers on our feet?" (181). It is in fact these very frivolous ideas that are used to bring peace to the two cities. Throughout the play Aristophanes begins to knock down ... ... convey deeper themes of life and death, the struggles between power and class structure and also the societal differences between men and women. Aristophanes uses humor to hook his audience into his play, and then undermines the surface humor with much bigger thematic issues. If this play had simply been about women withholding sex for other reasons such as wanting more money for shopping or other frivolous ideas it would not then be considered a satiric comedy. Satire requires more than physical humor. An issue must be raised such as the life and death theme that is seen in the war in Lysistrata, and a solution must then be made. Aristophanes created the women in the beginning to be bickering, unintelligent, and self-centered people. But in the end it was their idea and compromise that ended the war.

Urban Legend of The Boo Hag Essay -- Urban Legends

The Boo Hag Background Urban legends survive through time by having three elements: â€Å"a strong basic story-appeal, a foundation in actual belief, and a meaningful message or ‘moral’† (Brunvand 10). These characteristics are not only inherent in the content of the story, but also in the performance of the story to an audience. Like an actor on stage, storytellers have the responsibility of keeping a story entertaining, yet believable, through their gestures and attitude while telling the story. One particularly interesting legend involving magic and witchcraft, which was performed to me by an old friend from high school, is entitled â€Å"The Boo Hag.† The storyteller was an eighteen-year old male attending the University. Currently a sophomore, he was raised as a Catholic in Maryland. Upon visiting me a couple of weeks ago on a Saturday night, we relaxed over some calzones in my dorm as we began to watch television and listen to music. Flipping through the channels, we came across the Sci-Fi network, sparking a sudden interest in both of us to talk about scary stories. We began to discuss the local urban legends, myths, and horror stories that we knew, and he began to tell a story that he heard from a friend down in South Carolina during his freshman year. It went like this. Story So†¦There was this man named Phil who lived in South Carolina. He was a nice, simple man who worked hard as a farmer. Though he was doing well for himself, he felt lonely. You see, he had been divorced two times already, and he really wanted some companionship in his life. He decided to travel into the town square. It was there that he saw one of the most beautiful women he had ever seen. Desperate to meet someone, he approach... ...rall appeal as an entertaining and engrossing story, and the morals that it conveys, all of which can be related to our society, that it has the potential to remain a folk tale in our culture for many years to come. Works Cited Brunvand, Jan Harold. The Vanishing Hitchhiker: American Urban Legends & Their Meanings. New York: W. W. Norton, 1981. Dominey, Craig. The Boo-Hag: Gullah. The Moonlit Road. 5 April 2008 http://www.themoonlitroad.com/archives/boohag/boohag_cbg002.html. Dominey, Craig. The Boo-Hag Origin. The Moonlit Road. 5 April 2008 http://www.themoonlitroad.com/archives/boohag/boohag_cbg001.html. McKissack, Patricia C and Onawumi Jean Moss. Precious and the Boo Hag. Atheneum/Anne Schwartz Books, 2005. Schlosser, S.E. Boo Hag. American Folklore. 5 April 2008 http://www.americanfolklore.net/folktales/tx7.html.

50 Cent Curtis Jackson Critical Essay

Curtis James Jackson, known worldwide as 50 Cent, is one of the most successful rappers of his time. He has produced many hits as a singer, and one of his greatest hits is Many Men. The song was produced in 2003 in the album, Get Rich or Die Tryin. 50 Cent wrote Many Men after he was caught in a shooting where he was shot nine times from his hand, legs, and his chest. He miraculously survived the shooting. Once recovered from the shooting was when 50 Cent decided to write one of the greatest hits of all time that he has ever produced. The song shows a lot of emotion since it was about the shooting that almost took his life away. He talks about how a lot of people wish death against him when he’s trying to accomplish and succeed in life as a rapper. The reason why 50 Cent wrote this song was to express himself how he felt about the fact that people wanted him dead and actually tried to take his life away. The song starts off by saying, â€Å"Many men, wish death upon me blood in my eye dawg and I can’t see I’m trying to be what I’m destined to be And niggaz trying to take my life away† (Jackson). This quote explains the distress in 50 Cent’s voice by saying these lyrics. This quote means a lot, 50 Cent lets us know that many people wish he was dead, he also reflects to the night of the shooting with the blood in his eye, and how he’s trying to become a rapper and succeed and become famous while people are trying to take his life away. Those couple of lines shows a lot of where 50 Cent comes from. As a young boy he had a very hard lifestyle, dealing drugs and robberies were part of his daily routine as he would make a living. Working on music really helped straighten him up as he focused on becoming a name in the rap industry and getting away from the drug business. There were a lot of people that had hate on 50 Cent, which led to the shooting that night and which was meant to take his life away. The beat to the song goes really well to the flow of the lyrics, and makes the listeners really get zoned in to the song and to what message he’s trying to say in it. The chorus talks about people wishing death upon him and how he doesn’t cry anymore and doesn’t look up to the sky anymore, and for the lord to have mercy on him. He makes the readers feel the pain he went through and the pain he still goes through being 50 Cent. Being rich and famous like 50 Cent doesn’t mean you have everything made for you. Having a substantial amount of fame can sometimes lead to trouble, as we saw with the accident with 50 Cent. In the chorus it says, â€Å"Many men, many, many, many, many men Wish death ‘pon me Lord I don’t cry no more Don’t look to the sky no more Have mercy on me Have mercy on my soul Somewhere my heart turned cold† (Jackson). By 50 Cent saying this, you can easily comprehend the pain he was in and the damage that will always be there with him, both physically and mentally, for the rest of his life. The beginning of the song starts off with 50 Cent and a friend talking to each other. You can then hear a car racing towards them and braking really hard, and then you hear the shots being fired. He does this to reflect back to the shooting. By doing this he lets people know what this song was meant for and why he made it. Even though it was a horrific scene, he reflects on it to show people what he’s all about and how he came back from it. The lyrics for this song come from his bottom of his heart. He expresses himself in a very unique way, something not every rapper can do. The fact that he sings about his life gives the song more meaning to it, especially since it was about him in the brink of losing his life. One of the verses that stand out the most in the song says, â€Å"Are you illiterate nigga? You can’t read between the lines In the bible it says, ‘what goes around, comes around’ Almost shot me, three weeks later he got shot down Now it’s clear that I’m here, for a real reason ‘Cause he got hit like I got hit, but he ain’t fucking breathing† (Jackson). This verse really stands out in this song. He starts off by calling out the guy who shot him saying if he’s an â€Å"illiterate nigga†, and then referring to the bible in a very straight forward manner. He then refers to the guy shooting him and how three weeks later he got shot, so that’s how the bible line comes to play. He then says how the guy got shot just like he did but the shooter actually died unlike 50 Cent, that’s how he knows he’s meant to be in this world and things happen for a reason. By referring to the bible in that verse, it shows how 50 Cent is close to God and that he has a relationship with him. He uses another line in his song that refers to God and he says, â€Å"Every night I talk to god, but he don’t say nothing back I know he protecting me, but I still stay with my gat†. Once again this shows how he has a relationship with God. Mentioning God in a song must be really special for him. Even though he says how he knows he’s being protected by God, the line after that means that he still carries a gun with him. This shows how the incident really got to him to the point where he needs to carry a gun with him to feel safe even though he knows God is protecting him and by his side. Overall the song Many Men in the album Get Rich or Die Trying was an absolute success. 50 Cent expresses his feelings in a very unique way to the people about an incident that almost took his life away. As we may know now, 50 Cent is in this world for a reason. He would always be remembered as one of the greatest rappers of all time and for the name that he made for himself. Like he says in his song, â€Å"You can call me the Don†.